Sales Representative job description
Free template · duties · requirements
Use this free Sales Representative job description template to write a clear, effective ad. Copy it, fill in the details in brackets, and post your role on Rolebee.
What does a Sales Representative do?
A Sales Representative sells a company's products or services — finding and qualifying leads, building relationships, and closing deals to hit revenue targets.
Sales Representative responsibilities
- Identify and qualify new sales opportunities and leads
- Present and demonstrate products or services to prospects
- Build and maintain strong relationships with customers
- Negotiate and close deals to meet or exceed targets
- Keep the CRM updated with accurate pipeline and activity data
- Gather market and competitor feedback for the wider team
Sales Representative requirements
Split your requirements into genuine must-haves and nice-to-haves. Long "essential" lists deter strong applicants, so keep the must-haves to the few that truly matter.
- Must have: Strong communication, negotiation, and relationship-building skills
- Must have: A results-driven, self-motivated approach
- Must have: Comfort with targets, quotas, and pipeline management
- Must have: Good organisation and follow-through
- Nice to have: Experience selling in the relevant industry
- Nice to have: A track record of meeting or beating quota
- Nice to have: Experience with a CRM (e.g. Salesforce, HubSpot)
Sales Representative job description template
Copy this template, fill in the bracketed details, and adjust it to your business. Adding a salary range will noticeably increase the number of applications you receive.
Sales Representative [Company] · [Location / Remote] · [Full time / Part time] ABOUT THE ROLE A Sales Representative sells a company's products or services — finding and qualifying leads, building relationships, and closing deals to hit revenue targets. WHAT YOU'LL DO • Identify and qualify new sales opportunities and leads • Present and demonstrate products or services to prospects • Build and maintain strong relationships with customers • Negotiate and close deals to meet or exceed targets • Keep the CRM updated with accurate pipeline and activity data • Gather market and competitor feedback for the wider team WHAT YOU'LL BRING Must have: • Strong communication, negotiation, and relationship-building skills • A results-driven, self-motivated approach • Comfort with targets, quotas, and pipeline management • Good organisation and follow-through Nice to have: • Experience selling in the relevant industry • A track record of meeting or beating quota • Experience with a CRM (e.g. Salesforce, HubSpot) WHAT WE OFFER • Salary: [range] • [Benefits, flexibility, growth] HOW TO APPLY Apply with your resume — we review every application and reply within [timeframe].
Tips to attract the best candidates
- Include a salary range — it's the single biggest driver of applications.
- Lead with what the candidate gets, not just what you need.
- Keep the ad scannable: short intro, clear responsibilities, honest requirements.
- Post it where the right people will see it, and feature it for urgent roles.
Ready to hire a Sales Representative?
Post your role on Rolebee and reach candidates worldwide.