Marketing Manager job description
Free template · duties · requirements
Use this free Marketing Manager job description template to write a clear, effective ad. Copy it, fill in the details in brackets, and post your role on Rolebee.
What does a Marketing Manager do?
A Marketing Manager plans and runs marketing campaigns that build the brand and drive demand — owning strategy, channels, budget, and results.
Marketing Manager responsibilities
- Develop and execute marketing strategies and campaigns
- Manage channels across digital, content, social, and events
- Own the marketing budget and measure return on spend
- Analyse performance data and optimise campaigns
- Manage and mentor the marketing team and agencies
- Align marketing with sales and business goals
Marketing Manager requirements
Split your requirements into genuine must-haves and nice-to-haves. Long "essential" lists deter strong applicants, so keep the must-haves to the few that truly matter.
- Must have: Proven experience planning and running marketing campaigns
- Must have: Strong analytical and budget-management skills
- Must have: Excellent written and verbal communication
- Must have: Understanding of digital marketing channels
- Nice to have: A marketing degree or equivalent
- Nice to have: Experience with marketing analytics and automation tools
- Nice to have: Industry-specific marketing experience
Marketing Manager job description template
Copy this template, fill in the bracketed details, and adjust it to your business. Adding a salary range will noticeably increase the number of applications you receive.
Marketing Manager [Company] · [Location / Remote] · [Full time / Part time] ABOUT THE ROLE A Marketing Manager plans and runs marketing campaigns that build the brand and drive demand — owning strategy, channels, budget, and results. WHAT YOU'LL DO • Develop and execute marketing strategies and campaigns • Manage channels across digital, content, social, and events • Own the marketing budget and measure return on spend • Analyse performance data and optimise campaigns • Manage and mentor the marketing team and agencies • Align marketing with sales and business goals WHAT YOU'LL BRING Must have: • Proven experience planning and running marketing campaigns • Strong analytical and budget-management skills • Excellent written and verbal communication • Understanding of digital marketing channels Nice to have: • A marketing degree or equivalent • Experience with marketing analytics and automation tools • Industry-specific marketing experience WHAT WE OFFER • Salary: [range] • [Benefits, flexibility, growth] HOW TO APPLY Apply with your resume — we review every application and reply within [timeframe].
Tips to attract the best candidates
- Include a salary range — it's the single biggest driver of applications.
- Lead with what the candidate gets, not just what you need.
- Keep the ad scannable: short intro, clear responsibilities, honest requirements.
- Post it where the right people will see it, and feature it for urgent roles.
Ready to hire a Marketing Manager?
Post your role on Rolebee and reach candidates worldwide.